This project explores how modern media, in the form of advertising, film and TV, social media, politics, and even video games, reflect and shape the new age “common sense” surrounding genetics. Through our research, we identified three main themes apparent in this genetic conversation – fear(mongering), identity-building, and consumer obsession. All three of these threads come together to form a complex, chaotic, and rich dialogue. Throughout this zine, we justify our interest in pop culture as a mechanism for creating “common sense” and exerting influence, drawing readers’ particular attention to the resurgence of genetic language in the broader American political discourse to create an understanding of the “bigger picture” of our project.
About the Authors
Vanessa Richards is a 4th-year Biology major with a minor in Society and Genetics. She is interested in the intersection of science and social spheres, which is why she chose to do this research project about the impact of contemporary media on genetic “common sense”. She is currently on the pre-vet track and, after graduating, plans to take a gap year before applying to veterinary school.
Greta Gillmor is a 4th-year Cognitive Science major with a specialization in computing and a minor in Society in Genetics. Throughout college, she has taken on a highly interdisciplinary course load, and her interests lie at the intersection of technology, health care, psychology, and society. The Society and Genetics minor has been particularly impactful in her undergraduate experience. After graduation she has plans to work in user research.